Why it’s needed

 

People Matter More than Ever

 

As technology continues to advance, people only become more important to the businesses that employ them. They’re the ones who do the distinctively human work: asking the right questions, coming up with new ideas, building relationships, and driving innovation forward. People remain the root of all sustainable differentiation for any business.

 

Companies know this, which is why they pour huge amounts of money into “employee engagement” and “people strategizing”, aimed at locking people in and getting them motivated. It often results in high thoughts and fine words that play very well in the boardroom, but make no difference whatsoever when they hit the shopfloor. 

 

Excellence. Endeavor. Integrity. Commitment. Imagination. No bullshit. Going the extra mile. There’s nothing not to like in these words. But when they come into contact with the real-life working culture of an actual organization going about its work, they reveal themselves to be meaningless clichés that produce no commercial effect.

 

MindLode helps businesses turn people strategy from ornamental to instrumental so that they can be better placed to leverage the full commercial potential of their greatest asset: their own people.